Educating schools in lead generation
Language Studies International (LSI) is a network of language schools across the globe.
In an increasingly competitive market, LSI needed to refresh its branding and narrative to raise awareness about its impressive reach, capabilities and expertise. As a sister company of ICG, we helped LSI create a new brand narrative that could work effectively across 16 schools in seven different countries.
Creating a global brand
Our creative team updated the logo and introduced new brand devices that were bolder, more colourful and featured a new illustrative style that easily could be adapted to suit various scenarios.
We changed the typeface to a free, and globally available Google font that could work across multiple languages - making it clearly recognisable as part of the LSI brand whether used in Chinese or Arabic.
The new design was created to appeal to a diverse audience from school and college leavers to mature students as well as more niche audiences such as the corporate sector.
Promoting virtual learning during Covid
Following the temporary closure of LSI’s schools around the world, ICG was tasked with helping promote an innovative new campaign for online campuses for English, French and German language courses in a series of different time zones.
The campaign gave students the chance to continue any remaining study time in school once lockdown restrictions were lifted and also included free online classes with every booking of future face-to-face classes.
Working closely with LSI’s Group Director, the campaign collateral included new website content, digital downloads, email marketing and social media assets in multiple languages.
An advertising campaign on Facebook and Instagram implemented by ICG’s social team targeting specific countries with different languages delivered a strong return on investment.
Multi-lingual website
As a key sales and lead generation platform, the LSI website features detailed content regarding the various courses and study locations.
ICG supports LSI’s in-house team of developers to provide website assets and page layouts, adopting the new brand style. As a global site, which can be viewed in multiple languages, our SEO team ensures that search terms and landing pages are visible on international searches, not just the UK. This activity is also mirrored on our PPC work for the client.
