From content generation and email marketing to mobile first websites and TV adverts...

We rise to the challenge whatever our clients ask us. Whether it’s shifting brand perceptions, engaging with new audiences through emerging channels or launching a new product or service.

  

Our partnership approach starts with discovering our clients’ objectives, gaining an in-depth understanding of their business and delivering the strategy and tactics to engage, influence and create stand-out.

 

We are passionate about securing tangible results and a positive return on investment.

Design

  • Brand development
  • Below the line/Above the line advertising
  • UX design
  • Internal communications
  • TV commercial production
  • Out of home advertising
  • Social media asset creation
  • Direct marketing
  • Events
  • Literature
  • Annual reports
  • Merchandising
  • Tenders and bid support
  • Motion graphics and animation

A great brand narrative elevates messaging, engagement and perceptions - and ICG has delivered projects that make this happen time and time again.

 

From seasonal campaigns that grab people's attention to equipping companies with an identity that takes them to the next level, ICG is a results-driven creative partner that looks beneath the surface to understand the key business challenges. 

 

Whether we are delivering the brand assets for a 48-sheet, a Twitter advertising campaign or a corporate brochure, we have the collective resource to meet tight deadlines and draw on a wealth of creative knowledge.

Digital

  • Website design and build
  • Website maintenance and updates
  • E-commerce
  • Booking systems
  • Motion graphics
  • Email marketing
  • App creation
  • Digital publishing
  • Video and animation clips
  • GDPR

ICG delivers intelligent, data driven marketing solutions. We take a collaborative and innovative approach to getting the best outcomes. 

 

Working closely with the client, we examine the rationale, the data and the user experience to create smart digital strategies aligned to marketing objectives.

 

With more spend being diverted onto digital platforms, our team of back-end and front-end developers are proven with a diverse portfolio. 

 

The team has the expertise and experience to deliver innovation that gets results, continually backed by our investment in research and development.

PR

  • PR Campaigns
  • Content/brand narrative
  • Copy writing
  • Press releases
  • Digital PR
  • Launches and events
  • Crisis management
  • Media monitoring and evaluation

Telling a story, creating a brand narrative or developing key messages.

 

Different sectors have different challenges and we work hard to 'get under the skin' of businesses. Whether that's hitting the nationals before the summer holidays, promoting a company's expertise through authoritative comment or delivering incisive content for marketing collateral.

 

With the tools to reach out to journalists, social influencers and bloggers across a broad spectrum of titles and platforms, the team builds relationships with clients and journalists to generate great results.

SEO/PPC

  • Search Engine Optimisation (SEO)
  • Pay Per Click (PPC) 
  • Social advertising
  • Voice enabled advertising
  • Spotify and podcast advertising
  • AI and data automation
  • Conversion rate optimisation
  • Analytics and data

Reaching out to new audiences, making a website work smarter or generating more traffic.

 

ICG guides clients through the complex and constantly evolving digital space to maximise opportunities and plug into emerging technologies that benefit SEO and PPC efforts.

 

Using a data driven approach, we help clients prioritise website improvements and gain user and customer insights - looking at past and current performances, carrying out competitor analysis and testing and monitoring strategies.

 

We support clients on wider industry issues such as promoting pages by ethical methods and advising on Google updates.

Social

  • Engagement and monitoring
  • Social campaigns
  • Blogger and influencer engagement management
  • Competitions
  • Paid social advertising
  • Creative assets
  • Social consultancy
  • Content generation

Being social has never been so valued - and ICG digs deep to see exactly what it means to your business.

 

Like all things digital, socials never stand still. Capabilities and demographics shift constantly, providing new opportunities to engage, experiment and target.

 

Live socials from events, creating strong organic content, engaging with followers and monitoring responses are just some of the typical areas of expertise.

 

Social advertising gives clients the confidence to try new things without committing major resource and campaigns can be easily monitored and manipulated in real time to ensure they are reaching the right people at the right time.

Strategy

  • Marketing strategies and campaigns
  • Project and account management
  • Media planning
  • Audits
  • Insights and business intelligence
  • Database management
  • GDPR

As a multi-skilled marketing agency, ICG provides strategy and project management expertise.

 

With clear lines of communcation, we scope out activity to meet agreed deadlines and wider business objectives.

 

Mapping out key requirements, assessing challenges and insights and working alongside third parties, we bring structure and clarity to complex requirements.

 

We also provide the expertise and industry knowledge to support clients on industry regulations and compliance.

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