Posted on 08 Feb 2010
When global defence giant BAE Systems was looking for a way to raise awareness of its Engineering Integrated Solutions amongst its 105,000 employees the company turned to ICG.
Our team of creative experts got to work on a concept that would present a large amount of technical information in an easy to navigate catalogue so that people could see exactly what the different business units could offer to customers.
We spent time gathering information from numerous departments and worked closely with brand champions to bring everything together in a format that was eye-catching and simple to use.
The inaugural Catalogue of Capabilities was a huge success and it wasnt long before even more business units were signing up for issue two, which we completed at the end of 2009.