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Microsoft provides a 'Window' of design opportunity

Posted on 16 Aug 2013

Following a number of successful campaigns to promote Microsoft Windows, VIP Computers, the UK's largest independent distributor of PC components, peripherals and associated products, called on ICG's design team to come up with a campaign that would promote Windows 8 to its customers.

In particular, VIP Computers was keen to raise awareness of the revenue generating opportunities for IT resellers, via Windows 8.

ICG's design team used the new striking Metro style icons featured in Windows 8, to get VIP Computer's key messages across.

Red Metro icons in the shape of a heart accompanied the tagline, 'VIP loves Windows 8. So will your customers.' Green Metro icons in the shape of a pound sign were used to symbollise revenue and a yellow 'plus' sign made up of Metro icons were used to indicate an increase in sales.

This simple yet highly effective campaign was used in all of VIP Computer's trade adverts, e-shots and web banners.

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