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ICG Spring into action for Realm

Posted on 07 Apr 2011

As spring collections burst into life at outlets across the country the ICG design team has been busy creating a series of national newspaper leaflet insert campaigns for a number of retail client Realm’s shopping outlets.Each leaflet mirrors the respective outlet’s established visual campaigns and carries key sales messages appropriate for the relevant target audience.Eye-catching close ups of fashion and homewares have been brought together and laid out to draw attention to key trends and money off coupons added as an extra incentive to attract shoppers. They will be circulated as part of a regionalised promotional campaign in national newspaper Sunday supplements and be distributed through selected street teams in the areas around Clarks Village, Freeport Braintree, Lakeside Village and Freeport Fleetwood.The leaflets form part of a larger Spring ‘above-the-line’ advertising campaign for several of Realm’s outlets –more news on these coming soon!



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