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ICG's rebrand for Liberty SIPP

Posted on 19 Dec 2013

Bespoke, hand-drawn illustrations by ICG are helping Liberty SIPP stand out from their competitors in the financial services sector.

ICG's senior designer, Kirsten Todd, created a suite of illustrations for the company's new website bringing personality to the brand and playing an integral role in explaining and making sense of what can often be a confusing marketplace.

The illustrations of people, children and even dogs in the company's corporate colours of orange and red, bring warmth and vitality to the website which is aimed at both direct customers and Independent Financial Advisers (IFAs).

Built by ICG's Digital Team, the new responsive website is optimised for all screen sizes and mobile devices and includes an Investment Zone with financial sector news, blog postings and market statistics.

It also includes a practical, nifty calculator that a gives a transparent view of Liberty SIPP's charging structure.

And, just in time for the festive season, the charming illustrations have also made their way on to Liberty SIPP's Christmas cards, complete with Santa hats and reindeers!



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