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Helping Windows 8 take off

Posted on 05 Nov 2012

Following on from the success of the inaugural Evolution event, IT distributor VIP Computers turned to ICG's design team to help promote Microsoft's latest version of Windows. A radical re-imagining, this is a historical event for Microsoft, so our creative campaign takes inspiration from great events in history, such as the moon landing and the discovery of DNA. The visual style marries the new Windows 8 brand alongside distinctive monotone photography and incorporates the core VIP brand.The creative has been rolled out across trade press adverts, e-shots, web banners and a video guide to Windows 8.

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