Posted on 24 Aug 2017
ICG client EPSL Educational Printing enjoyed significant growth in sales after a targeted PPC campaign delivered strong results during one of its busiest periods.
EPSL Educational Printing provide quality exercise books and educational resources for school children across the UK and its busiest period is during June and July when schools prepare to stock up for the new academic year ahead.
A targeted campaign using Google search adverts, display adverts on websites and product listings netted impressive results with a significant uplift in sales compared to the same period last year.
ICG's digital team targeted users who had visited the company's website before while clever use of budgeting enabled us to generate high rankings on specific search terms.
Our in-depth knowledge of EPSL Educational Printing's products and services also enabled us to drill down to key search terms.
The PPC activity was complemented by email marketing campaigns; 'back to school' activity is now already underway.
ICG is a Certified Google Partner which demonstrates training and performance to Google standards for high levels of click spend.