• Windy Harbour Barn

    Harbour Lane, Warton
    Preston, Lancs, PR4 1YB

  • Call Us

    01772 679 383

  • Email Us

    info@icgonline.co.uk

Class act PPC campaign

Posted on 24 Aug 2017

ICG client EPSL Educational Printing enjoyed significant growth in sales after a targeted PPC campaign delivered strong results during one of its busiest periods.

EPSL Educational Printing provide quality exercise books and educational resources for school children across the UK and its busiest period is during June and July when schools prepare to stock up for the new academic year ahead.

A targeted campaign using Google search adverts, display adverts on websites and product listings netted impressive results with a significant uplift in sales compared to the same period last year.

ICG's digital team targeted users who had visited the company's website before while clever use of budgeting enabled us to generate high rankings on specific search terms.

Our in-depth knowledge of EPSL Educational Printing's products and services also enabled us to drill down to key search terms.

The PPC activity was complemented by email marketing campaigns; 'back to school' activity is now already underway.

ICG is a Certified Google Partner which demonstrates training and performance to Google standards for high levels of click spend.

Back

Categories

Latest Tweets

RT @The_Gazette: Fylde agency's year is off to a flyer. https://t.co/TqDCBkkn0G https://t.co/YZ2b4llV2M

Our lovely Rebecca is with @Junction32UK prepping for its new TV ad today. Watch this space... 🎥 #ICGoutandabout https://t.co/fYTLHFwVBR

BBC News - Winter Olympics: Eight reasons you'll end up watching https://t.co/cga33HGZaE

RT @LBVmagazine: News: @icgbrandbuilder adds new clients and new recruits https://t.co/gLT42j8MxB