Investing during an economic downturn and aligning their products and services more closely to customers' needs than ever before, supply chain specialist Warrant Group knew it needed to change market perceptions. Passionate about innovative logistical thinking, they redeveloped their product portfolio and invested in staff and technology. When it came to their marketing, they knew this had to change too.
Warrant Group approached ICG to revitalise their logo and branding as it sought to fully embrace digital and traditional communication platforms.
The company wanted to retain its corporate colour palette but update its logo and create a branding strategy, which could provide definition and identity to its people, products and services.
The brand was also required to showcase the company's innovation and expertise, and to demonstrate how it could help customers take control of their supply chains and reap the benefits.
ICG devised a new brand identity that refreshed the logo, and introduced a wave and ripple design, which became a motion graphic on digital output as well as a stylish design feature on printed material.
The animated brand mark gives motion and life to the design and demonstrates innovation and quality themes closely associated with the company's ethos and 'can do’ attitude.
The new logo and branding has been rolled out on a new website and social media platforms while a new company brochure, product information sheets, stationery and business cards have also been designed and printed.
ICG's PR team also provide copywriting, editing and proofing services; it is also embarking on a B2B PR campaign to raise awareness about Warrant Group in the logistics and business press.
The digital and PR team also delivered a social media workshop to help Warrant Group create 'conversation strategies' and educate staff about social media content and output.