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VIP Computers

VIP Computers is one of the UK’s largest independent distributors of IT and computer products and has been at the centre of the industry for the past 25 years. The long-standing tech company chose ICG to help them create a brand to create their new large iconic exhibition event, Evolution.

objective

VIP Computers wanted ICG's design team to create a bespoke brand for a large showcase event held at the Museum of Science and Industry in Manchester.

They wanted a team that would collaborate and work alongside VIP's marketing team to devise a whole host of graphics and promotional material for the event.

The company wanted to focus their efforts on the gaming market and the exhibition was in association with huge technology companies including Microsoft, Intel and Nvidia.

solution

Based around the future of gaming and technology, ICG's creative team devised a brand, which was then rolled out to raise awareness of the event and encourage attendance.

The team developed a microsite, e-shots, invites, trade press adverts and exhibitor information guides.

The headline sponsor for the event was Microsoft as the exhibition coincided with the launch of Windows 8.

"Evolution was shortlisted for Best Design of the Year at the highly prestigious Exhibition News Awards."

result

For the event itself, ICG acted as the conduit between the exhibitors, client and exhibition organisers, arranging all stand artwork, wayfinding, delegate packs, show guides, lanyards and animation on digital screens brought the brand to life.

The event completely sold out in the first three months of ticket sales and VIP immediately booked ICG to manage their Evolution 2 event for the following year. 

PC-R magazine were so impressed with the event that they voted it the 'Retail Highlight of 2012'.

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