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Speedy Services

Speedy Services is one of the UK's leading providers of equipment rental and support services. It offers a diverse range of products, services and expertise to a wide client sector. 

objective

Speedy Services needed a dedicated marketing resource to produce a wide range of collateral.

It required a team that would take the time to understand its business and respond quickly to its needs as well as roll out a new brand.

The focus of Speedy's communications was to build strategic partnerships with major project developers, showcasing their level of expertise from Speedy's ability to procure and supply innovative products to their commitment to delivering cost-savings efficient strategies.

solution

ICG oversaw the roll out of a new brand on a range of collateral from posters and bid work to brochures, banner stands and product information, helping Speedy to strengthen its position in the marketplace.

ICG also provided copywriting support for case studies and began to assist the in-house marketing team with its trade PR and social media. The PR team identified opportunities in leading industry publications and supported the team at events.

Our digital team also developed an online presence for Speedy's Intelligent Safety campaign, which included advice on working at height and dust control.

ICG first started working with Speedy in 2012 and today we continue to support the in-house marketing team.

result

For over three years, we have produced a wide breadth of material and worked with Speedy extensively on PR and digital projects.

As Speedy's trade press office, we oversee Speedy's presence in leading industry titles and national broadcast outlets such as ITV's News at Ten. The PR team has helped to raise awareness of initiatives such as winter campaigns, charity partnerships, depot launches as well as Speedy's contribution to the Liverpool Giants Spectacular.

The company's Intelligent Safety campaign has been extremely well received and we continue to work on additional projects including a new magazine.

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