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ICG’s creative team has been providing marketing support for Realm, the award-winning retail and leisure asset management company, since 2010. The dedicated design team at ICG provides support for all of their retail outlets across the country.


Realm wanted an agency that could provide a quick turnaround on large volumes of marketing collateral without compromising on quality, for its outlet shopping villages located throughout the UK.

They wanted a team with a dedicated account manager who could respond quickly and efficiently to their needs and coordinate design projects as and when they are required. 

They needed a team that would go above and beyond the call of duty when required and work to make sure they efficiently met deadlines for their big events and in peak seasons.


From seasonal campaigns, to point of sale and large outdoor advertising, ICG's dedicated Realm design team has delivered effective and eye-catching creative solutions for all of the company's shopping outlets.

The team handle everything from the design of billboards, promotional posters and press advertisements through to social media graphics, e-newsletters and information posters.

Whatever the shopping centres need, the design team is always on standby to make it happen.

“ICG's great account manager and design team produce brilliant results with a fast turn around, good communication and their creative work is always consistently on-brief.”


Realm is always thrilled with the level of service that they receive from ICG. The strong designs and original ideas the team come up with keeps everything fresh and consistently on brand. 

The great work achieved by the design team has contributed to some of Realms' marketing campaigns being nominated for the Purple Apple Marketing Awards.

The outlets have seen an increase in footfall across shopping centres and an upsurge in traffic to the company’s websites.

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