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Language Studies International has worked with a network of schools across the globe and since 1965 and has taught thousands of students from all parts of the world.


When Language Studies International (LSI) wanted to refresh their visual identity, they called on sister company ICG.

The new look would not only need to work in print and online, but also would need to be rolled out across LSI's extensive network of language schools located in some of the most attractive city destinations around the world, where people of all ages and backgrounds go to learn and live the local language.


To avoid costly implementation of a new logo, which had only been refreshed two years earlier, the design team created a visual identity that surrounded the logo.

In order to reflect the variety of people, cultures and languages associated with the LSI learning experience, this visual identity features an array of vibrant colours, arranged in a tiled pattern and layered with black and white photography of students both in the classroom and out and about, immersing themselves in the local culture. 

A new, contemporary typeface has also been introduced, ensuring clear legibility when typeset in the various languages required.

"ICG has become an important part of our marketing efforts, helping us re-shape our brand from the ground up, starting with our print media and more recently working on our school buildings and multi-lingual websites. ICG has been innovative, professional and effective partners throughout."


The new brand identity has revitalised the brand image of LSI, with positive feedback from students and staff alike. 

The main entrance and interior of their London Central school were the first to be revamped with the new look, with LSI’s language schools in London Hampstead, Brighton, Paris and New York next in line to be treated to a makeover.

The exciting new graphics bring the space to life, generating a strong brand message and improve the working environment.

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