James Sharp & Co is an independent firm of stockbrokers with a heritage that dates back to 1885. Based in Bury, Greater Manchester, they are members of the London Stock Exchange focused on delivering investment strategies for long term capital and income growth.
A historic milestone in its heritage was among the driving forces behind James Sharp & Co's decision to update its branding. Celebrating 130 years in business and making important changes to its service proposition seemed the ideal opportunity for a new brand roll out, new website and improved client communication.
James Sharp was keen to draw on its Northern heritage and highlight its commitment to helping clients achieve long-term growth through their investments. It wanted its new branding to convey authority, professionalism and its partnership approach.
ICG created a new brand that referenced the founding year alongside a subtle colour palette of navy and copper. Bespoke photography depicting architecture from around Bury town centre was featured across all the printed literature and the new website.
ICG's PR department compiled the copy for the website and a suite of literature designed to communicate a number of key business changes to clients.
Using ICG's bespoke content management system, a responsive website was launched, providing a concise overview of the business and incorporating market information.
Positive feedback from clients and staff at James Sharp proved that the investment in new marketing and communications literature was a success.
Clients were pleased to see that the firm had used its anniversary year to update its literature and its website as well as communicate important changes.
Significantly, the hard working team at James Sharp were thrilled with the new marketing. It clearly reflected their ethos and professionalism and made them proud to be associated with the firm.
James Sharp now has the tools to communicate effectively and professionally with their existing and future client base.