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Iveco

ICG has a long standing relationship with IVECO and has worked with the brand since 2011 when we began by developing a social media presence and mailer to run alongside their Superman campaign. This quickly created a strong partnership and soon prompted a further range of design and digital projects.

objective

IVECO UK wanted a creative partner to work with across all channels, promoting their vehicles and capabilities with a well-rounded design presence.

With dealerships all over the UK, it was essential they were supported with clear, consistent marketing materials, whilst adhering to brand guidelines from IVECO HQ in Italy. 

IVECO UK wanted a team who had a meticulous eye for detail and who could manage the process so that it ran smoothly.

solution

Innovative direct mail and e-shot campaigns promote the full range of IVECO vehicles, while a newspaper style promotional mailer called The Daily Courier has proved popular with IVECO dealerships.

In addition, our digital team has produced a dealership wide website, a series of impactful e-shots and an engaging truckstop app, for both iOS and Android systems.

"Most recently ICG has created targeted e-shots, including the use of customer segmentation, personalised content and preference based email alerts."

result

ICG supports IVECO’s in-house marketing team with email marketing planning, content creation and implementation.

The team has most recently created targeted e-shots, including the use of customer segmentation, personalised content and preference based email alerts. 

We provide ad-hoc support on social media campaigns, including the high profile South American Dakar rally and new product launches.

In addition, ICG also creates the graphic elements to support online social media activity.

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