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BIFA

The British International Freight Association (BIFA) is the trade association for UK-registered companies engaged in international movement of freight by all modes of transport including air, road, rail and sea. ICG has been working with BIFA for more than six years, producing a whole host of quality marketing collateral and literature. 

objective

As brand guardians for The British International Freight Association, ICG's reputation for going the extra mile has been proven time and time again.

A clear understanding of the industry, a keen eye for detail and innovative designs are needed for each project to convey information in a clear, professional and concise manner. 

Great feedback from initial work quickly led to ICG becoming the go to agency for the BIFA team.

solution

Striking imagery and bold infographics are mixed with concise narrative to create informative and engaging documents for stakeholders.

As the relationship has developed so has the volume and scope of work. An animated training video was designed and developed in-house at ICG and every item of promotional material for the annual awards ceremony is created by our designers.

From annual reports to association literature and training materials, the brand remains strong, consistent and on message.

“You can count on ICG to deliver.”

Becky Thurtell, Marketing and Events Consultant, BIFA

result

As well as making sure each item of collateral meets and exceeds expectations, ICG works hand-in-hand with the team at BIFA to ensure all information complies with rigid auditor and financial guidelines. 

ICG's longstanding relationship with BIFA is a testament to the quality of the work that is produced time and time again.

We are proud to be the agency of choice for such a prestigious client.

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