Athena Healthcare

Athena Healthcare is a provider of purpose-built residential care homes.


ICG created a brand narrative to support Athena’s strong growth ambitions, ensuring consistency across its increasing number of geographical locations.


Bespoke imagery and content are rolled out online and in printed material including newsletter and press adverts.


Targeted PPC campaigns with conversion tracking that deliver scalable value and continuous improvement has seen Athena Healthcare reach new audiences in key areas.

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