Whether it's a complete brand refresh, a seasonal campaign or a special event, we can help produce a marketing strategy that puts you in control. Alongside our integrated range of services, we can help you plan, action and achieve your objectives.
Brief Taking a brief and clearly interpreting its objectives is a very important part of the marketing process. Getting a clear understanding of a client’s business enables us to produce ideas and strategies that are hard-working, effective and value for money.
Research Understanding our clients’ business sector is important to help clients stand out in the marketplace; Whether it’s getting to know an industry sector to creating dynamic PR or looking at branding strategies that stand out from the crowd.
Identify Needs ICG works closely with its clients to identify and prioritise needs according to deadlines and specific requirements.
Develop Strategy Whether it’s a wider marketing strategy or specific campaign or project, we create a plan of action that manages all requirements from rolling out a full brand or timing media engagement or launching digital campaigns.
Action Findings Working collaboratively as one team, we have the capabilities to bring all aspects of a campaign or project to life from the visuals and messaging to the output and delivery.
Create Creative Solution At ICG we ensure creativity works on all levels – it delivers results, is value for money and practical.
Implement Making things happen is key and that’s why we are focused on working in close partnership with our clients to find the right way forward and getting clients where they need to be.
Evaluate Results Looking at our work and how we can change, adapt, amend and move forward is important. Establishing good client relationships with honest and transparent dialogue means that we are always looking forward.