No one can resist a good story and creating great content is key to effective communications. But we're more than just good copywriters, we have the contacts and resources to seek out those opportunities that will deliver results. We raise the profile of our clients across national and regional media; in print, online, on the radio and on TV. We build great relationships with journalists and clients, project manage campaigns and make sure we do everything we can to get your message or product out there.
News Stories We get our clients in the media, whether it be online, in the printed press, on the radio or on television, we work to maximise news stories and get them coverage. We advise our clients of the best angles for stories to make sure we're sending out newsworthy content.
Events If your company is holding an event we work to make sure it's shouted about as much as possible in the industry, regional and national publications. We produce punchy copy to make people sit up and take notice.
Features We search for forward features online in order to see what best fits with each client. We also pitch our own feature ideas to journalists and our years of experience gives us an insight into what is likely to work for the different publications.
Q&As We organise interviews and questions and answer sessions in order to highlight particular projects or products you want to showcase.
Journalist Visits We use our extensive network of contacts to get journalists visiting your events and advise which would be the best publications to contact for your area of industry.
Media Relations Having worked with the media for so many years our team is expert in communicating with all sectors of the media whether it be for printed press, television, radio or online.
Case Studies No one is better placed to promote your business than your happy customers. We take testimonials from delighted clients and turn their glowing praise into case studies to highlight your expertise, strengths and unique selling points.
Comment/Opinion Journalists are always on the lookout for comments from specialists in their fields. We position our clients as industry experts and give them the chance to comment on a whole host of industry issues and topical news.
Staff Stories Whether you've had a new staff appointment or a member of your team has just climbed Kilimanjaro for charity, we can help get your positive stories into the press.
Awards National and regional awards are always a huge deal for any business, if you have excelled in your industry you're going to want everyone to know about it. We can get you coverage to help you shout your good news to the world.
Want to read more about our creative solutions?
Download the ICG book of case studies.