Zebra foal becomes overnight star… with stripes!

Zebra foal becomes overnight star… with stripes!

Posted on 25 Mar 2011



ICG PR has been in a whirlwind of stars and stripes this week after announcing the birth of the first Hartmann’s Mountain Zebra to be born in the UK for nine years.

In a twist on the usual press release and photography we produced broadcast quality video footage of Blackpool Zoo’s adorable new arrival and sent it out to the world’s print and broadcast press.

The phones and emails were red hot and the resulting coverage included a page three lead in the Blackpool Gazette and home page video coverage, Granada TV, Real and Smooth radio and their respective websites, national children’s newspaper First News, Visit Lancashire, BBC national and regional news sites, Zoo Borns and Lancashireone.com to name but a few.

The video footage was beamed from websites and news portals and thousands of people flooded to You Tube to see the foal for themselves.

So, after a fabulous start to the season we are looking to forward to announcing many more new arrivals throughout 2011.

Digital Lancashire Founding Member