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Trucks get a face!

Posted on 17 Aug 2011

One of ICG’s latest projects has been to devise a branded facebook presence for the UK division of IVECO.

The international manufacturer and supplier of commercial trucks, parts and diesel has worked closely with ICG’s creative team to develop an official facebook presence that is both engaging and relevant to its target markets.

Our digital team used bespoke facebook mark-up language to create engaging pages that deliver whilst retaining a close visual link to other IVECO digital content.

Scrolling model buttons, multiple ‘share’ links on photos, and structured content in the IVECO brand style all contributed to the successful completion of the task.

Fan numbers have already increased significantly, and ICG are currently taking steps to develop the site further to offer IVECO’s audience even more content.To take a look at the site please click here




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