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Posted on 13 Dec 2011

ICG'S creative design and digital teams have been producing marketing collateral fit for a superhero.

We have been working closely with van manufacturer IVECO to deliver creative as part of their 'New Daily' marketing campaign.

IVECO has harnessed the power of everyone's favourite superhero, Superman to promote the benefits of their latest model in terms of strength, safety and comfort, versatility and performance.

There's clever use of the iconic Superman logo in a glossy six-page, one-piece mailer currently being sent directly to small-to-medium sized businesses which use light commercial vehicles. It's packed with detailed information about the van's unique benefits, variety of configurations as well invitations to take a test drive, follow IVECO on Facebook and Twitter as well as scan to a QR code.

The same design strategy has also been rolled out across IVECO's Facebook fan page and Twitter profile featuring a 'link the driver with the van' quiz and the chance to win an Ipad2; the competition also calls on individuals to supply useful information about their buying habits as well as canvass opinion about the company.



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