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Speaking the language of design

Posted on 26 Nov 2014

ICG client, Language Studies International (LSI), which run prestigious educational establishments across the world, has been working closely with the design team to revamp their prospectuses for 2015.

Design updates include refreshed page layouts, which have been stripped back and simplified, with more focus on the schools and the cultural hotspots around them. Careful consideration has also been given to improve the usability and order of course information, such as moving all pricing details from the school location pages into a dedicated, pull-out section.

As an evolution of previous prospectuses, colour coding has been improved to group school locations and indicate academic levels of courses more effectively.

Web addresses for schools and courses have been made more prominent, to direct potential students to the LSI website where they can access interactive material such as school tours and videos.

Finishing touches include a high-quality matt laminated cover and premium paper stocks to reflect the renowned institutions of LSI. The 2015 prospectus has also been translated into 11 different languages including German, Arabic and Chinese.

The design team are now hard at work on a prospectus for the Zurich school, and are developing new visual identity for the schools.



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