Posted on 04 May 2012
The Mall Blackburn's annual business competition has been hailed a huge success as it continues to build momentum year on year!
ICG's PR team has been working with the shopping centre to raise awareness of the The Retail Factor, which saw a 117 per cent increase in entries for 2012.
Each took turns to trade on a retail merchandising unit in The Mall for two weeks in a bid to win a prize worth £10,000.
Simply Chocolicious proved it had all the ingredients for success after being crowned the winner. It is owned by Sabiha Patel, who hand crafts unique, delicious chocolate treats such as edible roses, chocolate engagement rings, three foot chocolate cars and chocolate pizza!
ICG worked with each finalist to maximise publicity and is now helping Simply Chocolicous to spread the word about its exquisite products to chocolate lovers everywhere!