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Rebrand and PR campaign for North West financial planners

Posted on 17 Apr 2013

ICG has successfully rebranded a leading firm of North West financial planners.

A new corporate identity has been rolled out for Fylde based Questa Chartered to showcase its services and high level of expertise coinciding with a new era in financial planning.

The firm's corporate colours were retained and expanded while a new 'Q' monogram was developed to form part of the brand mark; the monogram was also cleverly segmented into a bracket shape to deliver pace and professionalism. Modern lifestyle photography was also used to help potential clients identify with the firm and its ethos.

The new identity has already been rolled out across a variety of platforms including brochures, client documentation, leaflets and signage as well as a new website and social media platforms.

It has been synchronized with a PR campaign to help raise the profile of the firm with significant media coverage already achieved in the target North West media including the Lancashire Evening Post and the Blackpool Gazette as well as a financial supplement syndicated in Johnston Press regional titles across the UK.

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