Posted on 19 Feb 2014
The ICG PR team has really earned its stripes after being shortlisted for a PR Moment Golden Hedgehog Award for its work with Blackpool Zoo.
Dubbed 'getting the numbers up,' the campaign ran across 2013 and saw the zoo receive £3m of press coverage, with total audience reach being the entire UK population - twice over!
Local, regional and national press, TV and radio coverage poured in on subjects from new animal births to quirky stories about hand rearing penguin chicks.
The results spoke for themselves. As a successful part of the zoo's marketing mix the ICG PR team helped the zoo on its way to another record-breaking year.
Visitor numbers were up a huge 10% and in May 2013, Blackpool Zoo enjoyed its busiest day ever following a North West TV piece about a new baby gibbon.
Internet bookings saw a 55% increase and school visits were up 7%. In addition, memberships increased by 10%.
The results of the awards will be announced at a glittering ceremony in Manchester on 13th March.