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Press packs for the press pack

Posted on 07 May 2010

Yorkshire Copper Tube is back from its inaugural appearance at PHEX, the Plumbing and Heating Exhibition, where its marketing materials were red hot!As well as the stand, literature and promotional items designed and sourced by the creative team, ICG PR put together a press pack that was handed out to visiting national trade journalists.We packed it full of press releases, pictures, interview opportunities and story ideas and, to make it easier, we also uploaded all the information and a selection of images to Yorkshire's specially produced USB sticks.ICG PR know what journalists are looking for when they attend exhibitions and we worked out magic to ensure Yorkshire Copper Tube stood out from the crowd.

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