Posted on 08 May 2014
Clean, consistent and colourful is the new look of Speedy's celebrated One Plan, a strategy developed to help Speedy and its customers operate more effectively, efficiently and sustainably.
ICG's design team has produced a new range of marketing materials for Speedy's corporate responsibility campaign, which are now fully representative of the brand.
Instead of multiple outdated designs, ICG has introduced creative that features an eye-catching consistent colour palette and an infographic style, which will be rolled out across all print and digital collateral.
Following the re-design of the annual One Plan report, the second phase of this rebrand was unveiled at the annual Speedy Integrated Services Show - a two-day exhibition which was attended by more than 1,000 Speedy delegates and 145 major manufacturing and supply companies from the construction and associated industries.
ICG's creative was displayed on the giant One Plan exhibition stand at the show, as well as brochures, competition materials and TV animations.