Posted on 11 Nov 2010
ICG is no stranger to keeping its eye on the ball – especially when it comes to helping clients improve and refine their communication strategies.
Working in close partnership with our client, League Football Education (LFE), we have updated their suite of literature four years after introducing the original branding.
League Football Education is a partnership organisation between the Football League and the Professional Footballers’ Association; it manages the education programme for apprentices at football league clubs.
The newly designed look helps create a stronger brand with colour coded hierarchy so there is a clear point of difference between literature targeted at clubs and stakeholders, which is more formal and text based, compared with literature targeted at young apprentices, which is more visual and image led.
The redesign was also an opportunity to address feedback from key stakeholders who advocated replacing stock imagery with photography of real apprentices, improving layouts and greater synergy with the www.lfe.org.uk website.
A greater use of white space and cleaner, fresher design formats were combined with the existing use of quirky illustrations and large scale photography to convey important information to young footballers.
The new design has been rolled out across LFE’s Apprenticeship Induction Pack, NVQ material, Welcome Packs and the award-winning newsletter Touchline.
LFE have been really pleased with the results, with great feedback from young football apprentices, their families as well as LFE staff.
