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NEW BRANDING STRATEGY FOR ENTERPRISE

Posted on 24 Jan 2011

ICG’s creative team has rejuvenated Enterprise’s branding to convey its extensive range of services in the utilities and public sector industry.Working alongside Enterprise’s existing logo, ICG has introduced a clear branding strategy for its print, online and digital formats to convey the company’s vast range of services throughout the UK.For easy signposting, a suite of icons to illustrate specific services such as gas, water and telecoms has been created alongside freshly designed typographic layouts to help users digest complex and detailed information.Divisional colour palettes now define different areas of the business from corporate level to corporate responsibility as well the introduction of signature colours for individual divisions.ICG worked closely with Enterprise to ensure best use of photography and to bring extra pace and vibrancy to the material, silhouette illustrations were introduced for the first time.The far reaching project included the production of in-depth brand guidelines, which explain how all elements of the Enterprise brand should be presented, providing clear advice for anyone commissioning communication material for external or internal purposes. The new branding strategy has already been rolled out across a number of publications including the latest Enterprise corporate brochure and website.

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