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More colour, product and pace at Junction 32

Posted on 11 May 2012

ICG's design teams have updated the marketing material for retail outlet Junction 32 to include more product, colour and pace.New graphics, greater use of product images and brighter colours have been introduced to the marketing collateral featured on-site and in the surrounding region.The revamped design has been rolled out on posters, lamp post banners and bill boards at Junction 32 as well as on 48-sheets, bus mega-rears and bus super-sides in the local area.The design for off-site marketing material has been created to follow seasonal trends with a single colour palette. Spring kicks off with zingy green while plans for summer and autumn colours are now under discussion. The new design has also been rolled out on Junction 32's website and Facebook profile.ICG provides design and digital services for six retail outlets on behalf of client Realm, including Junction 32 located in Yorkshire.



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