Posted on 02 May 2017
For most people it's a childhood dream to get a Guinness World Record, but for Simon Couchman, ICG's Creative Director, it's most certainly reality!
Participating in his 31st marathon and returning to London this year to claim the Guinness World Record he narrowly missed out on last year, Simon polished off his Bob the lobster costume and completed the 2017 Virgin Money London Marathon in a record breaking 3 hours 13 minutes and 18 seconds.
Now that 'Fastest marathon dressed as a crustacean' is ticked off the list, Simon's on the hunt for next year's marathon outfit. Ideas on a postcard!