Posted on 09 Nov 2011
ICG has been working closely with VIP Computers to reinvigorate and modernise its corporate image.The rebranding was commissioned to reflect the growing depth and breadth of the company's services as the UK's largest independent distributor of PC components, peripherals and associated products.The company colours of blue and yellow were retained and deepened to offer greater distinction while the logo was modernised and combined with the strapline 'Delivering Value in Distribution'.The refreshed profile has been rolled out across a variety of platforms including press advertising, presentations, pop-up stands, digital output and promotional items.ICG worked closely with VIP Computers' newly appointed Marketing Manager Jason D'Cruz who was recruited to oversee the rebranding process.
