Posted on 21 Apr 2011
Another top national coverage coup for ICG PR came after Fern Britton’s new tea time chat show snapped up our offer of giving someone a dream work experience day at Blackpool Zoo.Tight show turnaround meant that filming took place within days of initial contact with Channel 4, so we had to work quickly to ensure the schedule ran to plan.We organised a full day’s filming and worked closely with management and keepers to gain backstage access to some of the zoo’s resident favourites. Fern viewer Theresa Hopkins, an animal enthusiast who spends her spare time helping orphaned elephants in Sri Lanka, was over the moon to find out that she would be a keeper for the day and TV presenter Sarah Cawood fell in love with the sea lions and lemurs.Just days later a sunny Blackpool Zoo was beamed into the living rooms of Fern fans across the country and ICG PR added another tick in the national coverage box for its clients.
