ICG helps refresh brand narrative for VGC

ICG helps refresh brand narrative for VGC

Posted on 18 Jul 2019

ICG has supported VGC on its journey to update and refresh its brand narrative.

 

VGC provides people and delivers projects to leading infrastructure contractors working on major projects across the UK such as HS2 and Hinkley Point C.

 

Our creative team worked closely with senior management at VGC to evolve the logo and branding as well as introduce a new focus and brand positioning called 'go beyond'.

 

It reflected the company's fresh desire to surpass its own high standards with an emphasis on leading industry conversations around important issues such as diversity and inclusion.

 

With a broad audience demographic, there was also a clear focus on meeting guidance outlined in the UK Association for Accessible Formats.

 

ICG implemented the new designs across different formats including a corporate brochure and power point presentations as well as e-newsletters, adverts and social media.

 

Our PR team also undertook a wide range of copywriting support include award submissions and staff communications.

 

New brand guidelines were produced which detailed the primary and secondary colour palettes for use in documents, presentations, tables and graphs.

 

With the new branding and messaging in place, ICG continues to work with VGC's marketing team, providing day-to-day support and working on key campaigns.

 

To see more of our work for VGC, read our case study.

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