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ICG helps healthcare provider achieve marketing goals

Posted on 22 Jan 2016

ICG is working closely with the Athena Healthcare Group to support its marketing objectives with the launch of two new websites and a range of printed material for its care homes, Abbey Wood Lodge and Parklands Lodge.

The healthcare group has ambitious plans to open multiple care and nursing homes throughout the North West and required a brand that they could consistently roll out across all of their facilities.

The team at Athena decided to keep their existing corporate logo and adapt it for each care home. ICG started the rebrand by introducing a specific colour palette for the individual homes in shades of green and brown, giving the brand an inviting natural look.

Athena Healthcare Group provides community-based facilities, which are focused on residents to maintain a person-centred service. ICG organised and art directed a photo shoot of the care home residents to bring personality to the marketing material and reflect the friendly caring nature of its services.

The new websites are fully optimised for use on mobile, tablet and desktop devices, and the brand was rolled out across various print media from brochures and leaflets to business cards and letterheads.

An Athena Healthcare Group newsletter will be hot off the press shortly, to keep residents and their families up to date with the latest news from the care homes.

Take a look, visit: www.abbeywoodlodge.co.uk

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