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ICG helps client shine

Posted on 15 Nov 2010

Throughout 2010 ICG has been helping long term client Yorkshire Copper Tube shine as the company celebrates 60 years of business and continued investment in its state-of-the-art plant in Kirkby.

Yorkshire Copper Tube took to the road and appeared at plumbing and heating exhibitions across the country – and the entire team at ICG were on hand to make sure they had everything they needed to ‘stand out’.

As well as designing and project managing an eye-catching exhibition stand we sourced and supplied promotional gifts, produced corporate literature and carried out pre and post event public relations to ensure our client got the most out of each visit.

Added to that, two specially extended editions of Yorkshire’s celebrated newsletter Tube Talk were published, which, along with the usual news and product information, took readers on a journey back through time to when the first sod of turf was cut on the site that was to become one of the most sophisticated tube plants in the world.

Competitions that are designed to add to Yorkshire’s targeted database, which ICG has built from zero to a comprehensive list of more than 7000 potential customers in recent years, were also published in Tube Talk and we gave away a whole host of useful branded goodies.

In 2010 ICG spear-headed a 12-month advertising campaign which saw the company featured in all the top plumbing, heating and building publications, which was backed up by an ongoing media relations campaign aimed at specifiers and buyers.

It has been a busy twelve months and we are already looking towards 2011, with several more huge projects planned for Yorkshire Copper Tube.

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