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ICG develops new website for storage solutions company

Posted on 13 Jul 2015

ICG has launched a new website for Lancashire based storage solutions company Brysdales.

Brysdales, one of the UK's leading providers of shelving and storage products, commissioned ICG to create a new website as part of its evolving investment in its digital strategy.

The bespoke website is fully optimised for customers viewing it from mobile, tablet and desktop devices. In addition, an easy to use, fully managed Content Management System (CMS) enables the team at Brysdales to upload and edit content in real time.

A key part of the brief was to create a new website that offers a solution led focus for users. The design, incorporating layout and navigation, works together with the content to ensure users have all the information they require at the click of a mouse.

ICG created all content for the new site, developing a friendly tone of voice for the company. There is a strong emphasis on product content with the site featuring information on the huge range of racking, shelving and storage available from Brysdales. The site also features a wide range of engaging case studies, showcasing the innovative solutions Brysdales' customers have enjoyed.

Brysdales is already seeing an increase in enquiries, an online enquiry made on the first day of the website going live converted into an order! ICG continue to work with Brysdales on a number of digital marketing projects due to roll out later this summer.

Take a look, visit brysdales.co.uk

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