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Giving total performance

Posted on 14 Jul 2011

ICG was tasked by BAE Systems' Military Air & Information business with bringing to life the stories behind seven inspiring individuals who represent the company's core values.

Our designers worked hard to devise a fresh creative solution without compromising corporate brand guidelines to profile seven individuals who demonstrate BAE Systems' key values of being trusted, innovative and bold.

Large scale photography combined with 'in their own words' editorial delivered real pace and impact.

The result? An eye-catching bespoke publication with a clear focus on sharing the stories of BAE Systems’ employees who are ‘Giving total performance’.



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