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Fashion event was right up our street!

Posted on 11 Oct 2012

The ICG PR team have been rubbing shoulders with the rich and famous at a fun filled fashion extravaganza at The Mall Blackburn!

Coronation Street sweetheart Michelle Keegan, who plays Tina McIntyre, was at the shopping centre to sign autographs and pose for pictures with shoppers as part of a day of fun for all the family. The event, which the PR team have been busy promoting in recent months, was organised to celebrate the fantastic fashion offering available from some of The Mall's flagship retailers, which include Primark, Next, River Island and Bank.

In the months leading up to the big day the PR team worked with The Mall's award winning marketing team to promote a Lancashire's Got Style model search,  announce the winners, secure the celebrity appearance and raise awareness of the fashion show.

Thousands of people from across Lancashire flocked to The Mall to watch the four Lancashire's Got Style model winners strut their stuff on the catwalk and many queued for hours to meet the soap star.

The day was hailed a huge success and, with press cuttings still coming thick and fast, the ICG PR team have almost trebled the set target for media coverage.

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