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Easter brand awareness campaign to boost footfall

Posted on 20 Apr 2012

An Easter brand awareness campaign to boost footfall for retail client Realm has been undertaken by ICG's design teams.

Refreshed marketing collateral for shopping outlets Freeport Braintree in Essex and Freeport Fleetwood in Lancashire was rolled out ready for the holiday period.

Freeport Braintree's look was enhanced to reflect its strong fashion credentials while Freeport Fleetwood's captivating illustrations were given a Spring make-over.

The refreshed designs have been featured at a variety of outdoor advertising locations including large scale 48-sheet billboards, bus backs and sides as well as six sheet posters at places including bus stops and train stations.

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