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Driving interest for the Iveco Daily

Posted on 25 May 2012

The ICG design team were the driving force behind a creative direct mail piece for Iveco this month.

A new model of the company's celebrated Daily light commercial vehicle was the subject of a four page tabloid newspaper called 'The Daily Courier', which was aimed at small and medium business owners across the UK.

Punchy headlines, in depth information on the specifications available, exclusive deals, incentives and big, bold imagery made it a must read! A handy QR code on the back page also allows readers to view fantastic video footage of the Daily being put through its paces.

ICG's marketing team then organised the fulfilment and postage of the mailer, which is dropping through letterboxes now!

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