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Armacell campaign roll out by ICG

Posted on 28 Sep 2011

ICG created branding for a nation-wide give-away campaign by engineered foam experts, Armacell UK.

The B2B promotional 'Earn More' campaign which is running until early 2012, focuses on incentivising customers to spend £50 on Armacell products in return for free gifts including body warmers, caps and waterproof jackets.

ICG worked closely with the client to establish the mechanics for the campaign, as well as designing communication material including leaflets, posters and point of sale stands which have been featured in Graham plumbers' merchant stores across the country.

Armacell UK launched the campaign to promote the unique benefits of products Armaflex and Tubolit among plumbers, builders and specifiers.

The value threshold to become eligible for the Earn More campaign was kept relatively low and individuals were encouraged to email Armacell directly to receive free gifts. The campaign is also helping build up Armacell UK's database for future promotional campaigns.

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