PR is an extremely powerful and cost-effective marketing tool. Positive stories in digital, social or traditional print and broadcast media will get people talking about your business and drive awareness, sales and footfall.
Whether you want to launch a new product through the trade press, promote an event to the general public in regional or national media or raise awareness of your specialist services to niche markets, ICG has a proven track record of devising results driven PR campaigns across diverse business sectors.
We are ex-journalists and senior PR professionals so we know how to maximise publicity opportunities from eye-catching press releases, publicity stunts and photocalls to feature articles, exclusive links ups with regional and national TV programmes, competitions, blogs and much more.
A full PR strategy will be set out in advance to ensure all aspects of your target press are covered and our relationships with key journalists tailor messages and news items to suit specific audiences.
From one off projects to long term, detailed strategies, ICG works hard to get your messages heard.