ICG. Full Service Design Agency. Preston

Identity

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Brands are the cornerstone of any business. ICG understands that an identity is more than just a logo and strapline. A strong brand reflects an organisation’s values, ethos, position in the market place and how it is perceived by customers and employees.

ICG devise and develop brand strategies that demonstrate a creative execution, matched by an effective roll-out and communication plan. This may include items such as sub-brands, stationery and printed materials, electronic stationery templates, website and digital requirements as well as vehicle livery, building signage, promotional items, exhibition stands and advertising.

As well as brand guardianship, we can also provide detailed brand guidelines, ensuring internal and external consistency.

ICG’s strength in this sector has been highlighted in numerous international design publications, including a six-page case study in Brand Identity Now! from Taschen Books.