ICG. Full Service Design Agency. Preston

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the "consistent UK delivery of a global brand" challenge.

Challenge
Sodexo Land Technology a division of global food and facilities management provider Sodexo is a leading supplier of grounds maintenance services. The division needed an agency that could deliver ongoing projects from exhibition stands, brochures to news stories tailored to promote its services whilst retaining clear global corporate branding and core quality messages.

Discuss
ICG was able to draw upon its previous experience in this sector and of working with global brands such as BAE Systems. Our team ensured that we had all the available design and copy guidelines from the onset and engaged in regular dialogue with the client through each project so that the highest levels of creativity were achieved within the brand umbrella.

Solution
ICG established a core team of ICG 'Sodexo experts' across the design and PR disciplines to support the achievement of synergy between the creative graphics and copy required for all work produced. In addition, short lines of communication between ICG and our client supports the speedy and efficient completion of projects.

Result
ICG has worked with Sodexo for four years and requests for support has grown to encompass wider ranging projects – from the design and writing of newsletters and customer surveys to corporate presentations and commissioning photographers.