ICG. Full Service Design Agency. Preston

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the "need more people to know we're here" challenge.

Challenge
When Blackpool Airport transferred from public to private ownership, attracting new passengers and new airlines was critical to any future success. It was essential that the airport created a niche for itself in an already strong North West air travel market.

Discuss
Our PR and design teams got out and about to learn more about other airports and the aviation market. From logos to signage, media targets to outdoor advertising - everything came under our scrutiny – and was up for discussion. We then blended our marketing expertise to create a truly hardworking solution.

Solution
Bucking the trend of corporate colours used by most other airports, we chose warm colours to make Blackpool's branding stand out from the crowd. Punchy strap-lines such as 'More holiday, less hassle' highlight the airport's unique selling points, and our PR team came up with a stream of story angles to generate ongoing media coverage.

Result
The result is an easily recognisable and vibrant brand that works on all levels. Marketing copy that gets to the point. Increased positive 'airport visibility' in the media – and most important – more passengers! ICG has now been working with the airport for 5 years.

 

Visit Blackpool International's website:
www.blackpoolinternational.com