ICG. Full Service Design Agency. Preston

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the "present a consistent brand" challenge.

Challenge
When British Aerospace rebranded as
BAE Systems, the company needed an agency that could handle a wide range of projects, with the ability to communicate complex information and operate as a ‘Brand Guardian’. With so many people within BAE Systems commissioning work, it was vital that ICG could help support and protect the integrity of the corporate brand.

Discuss
Since day one of our relationship with
BAE Systems, ICG recognised that even the best guidelines are open to interpretation - so we talked to as many people as possible to ensure that our designs would shine as examples of good practice.

Solution
ICG established a dedicated account team to develop short lines of communication with our client, and we trained all our staff on the brand guidelines - so no matter what the deadline, there’s always someone who can help. We have also been given official access to their intranet style guide, so that we can double-check a design layout at any time.

Result
The projects that BAE Systems continue to commission are the result of a 15-year old relationship based on trust and quality of service. We have been consistently singled out for introducing creativity without compromising brand guidelines.